Hey friend,
Whether you're a pastor with a burden to disciple beyond the pulpit, a believer with a story of redemption that’s too powerful to keep to yourself, or a leader with a message of hope rooted in the gospel—you’ve probably felt the tension: How do I bring what God has given me into the digital space in a way that actually helps people?
The truth is, you don’t need a massive platform or a fancy setup. You need courage, clarity, and consistency.
In our latest podcast episode, Offline to Online: How Social Media Can Change Ministry Forever, we sit down and talk honestly about what it takes to serve people online—not as influencers, but as ministers. Not by being perfect, but by being real.
Here’s a moment that really stood out:
“YouTube can be a daunting beast, but all it takes is consistency and understanding your audience. Everything else flows from that. You have to stick with it, and you need to know the keywords.”
That’s not just a content strategy—that’s a ministry mindset. It’s not about casting a wide net and hoping someone stumbles across your video. It’s about intentionally showing up for a specific audience, with a specific message, in a way that meets them where they are.
“Your platform is YouTube, your message is very specific, your audience is very specific. You’re not just hoping—it’s focused. Purposeful.”
Think about that. You're not trying to reach everyone—you’re called to reach someone. And when you get clear on who that someone is, your content stops being content and starts becoming connection.
And here's the truth: the people you're trying to reach? They’re already searching. They’re typing questions into search bars late at night. They’re scrolling, hoping someone gets it. Hoping someone like you is bold enough to say what they’re feeling but can’t put into words.
So don’t hold back.
“I just wanted the information that the moms get to be top quality—something you’d pay a lot of money for. But it should be available to everybody.”
That’s the kind of content we’re called to create. Not trendy. Not shallow. But honest, helpful, life-giving kind of content. The kind that ministers healing, truth, and practical wisdom in one breath.
Yes it takes work. Yes, there are distractions—kids being loud, bad comments, low views. But that’s when this reminder becomes everything:
“It does take a lot of effort and energy and consistency. That’s the biggest part of it... But if anybody is doing this, just keep doing it.”
So what’s your next step?
Get clear. Who are you speaking to? What breakthrough do they need? What has God done in you that could help set them free?
There are tools out there—yes, even free ones—that can help you discover what your audience is looking for. But the real key? Show up with heart. Be vulnerable. Serve before you try to lead.
🎧 Watch this episode and let it fuel you to keep pressing record, keep writing that caption, keep posting that message.
You’re not just building an online presence—you’re building bridges for people to encounter Jesus through your story.
You’ve got something worth sharing. Don’t quit now.
To learn more about Content Creation and Visual Storytelling, join our Creators Bootcamp this November 2025 in Northern Thailand .
This is a free Medialight sample content provided to everyone who signed up for Jesus Quest Online Discipleship. We want to give you a taste of the Medialight training and also keep you informed about other upcoming opportunities that can help you grow. Of course, if you ever feel like this isn’t for you, feel free to unsubscribe anytime—no hard feelings!
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